Recurly Case Study
Our Experience Sets Us Apart
How we helped Recurly grow their Marketing-generated Pipeline by over 200%
Recurly is a leading provider of subscription management and billing software for some of the top companies in the world. Wanting to accelerate their demand generation efforts, Recurly engaged HACQ to help them both build the foundation and grow by using digital advertising.
Our Objectives
Our Approach
Paid Media
Enabled paid acquisition ads through media partners like Google, Bing, Facebook, Linkedin, Gartner, Snapchat and more
Strategy
Tested and optimized imagery, messaging, and CTAs for target industries, buyer profiles, and retargeting audiences
Tracking
Enabled web tracking through Google Tag Manager, Google Analytics, and conversion tracking through Marketo and Salesforce
Marketing Ops & Analytics
Developed and scaled automated reporting to enable ROI/ROAS on a per campaign basis to understand the impact of each of our efforts
Advanced Experimentation
Launched multiple experiments determining incrementality at a channel level while also constructing cost curves on a channel level
Creative Services
Generated ad copy and helped develop creative assets across all paid media marketing channels
Our Results
By partnering with HACQ, Recurly was not only able to fully understand the impact of their media programs, but increase the overall impact Marketing delivered to the business, increasing pipeline delivered by 200% YoY. HACQ was able to integrate industry leading digital strategies and an experimentation plan that focused squarely on optimizing for the same metrics the Recurly team was: Closed/Won Opportunities.
Site traffic
+46% increase in monthly traffic to the Recurly Site
LEADS & Opps
+62% increase in paid leads and opportunities
Efficiency
50% decrease in cost per lead and cost per opportunity
Testimonial
“HACQ has been a game changer for us. We have come so far since bringing them on. They were integral in creating a foundation and structure that would scale with us, including reporting. Their ability to understand our business, our target customers, and then run and optimize programs for those audiences, as well as spend efficiency, has made them a team I recommend to all my colleagues. They are true partners and we couldn’t have seen the success we have or run and scale our digital program without them.”
Alycia Simpson
Director of Demand Generation
